Earlier today, many of our valued corporate customers
requested catering orders, some of which were for external meetings with
various vendors, all scheduled to be delivered before Noon. Regretfully the
orders were not processed in our computer system due to a technical issue which
was not discovered until after the lunch hour. This resulted in many corporate
customers not receiving their catering orders and thus, not able to provide
lunch to their meeting attendees. We are deeply sorry for this error in our
system and the resulting loss of customer orders.
Corporate Suits Catering has been serving the downtown
Toronto corporate businesses for 10 years. Although we are a relatively new company
in terms of the many caterers on the block, we have established our reputation
on delivering the finest in gourmet food choices, compatible prices and on-time
delivery. Today we failed many of our valued customers and for this we are
truly sorry.
We have received all your feedback and are addressing each
of your questions and concerns with the utmost attention. We resolve to ensure
this technical error will not happen again. Our technical specialists have
identified the computer system failure and have fixed the cause of the issue.
We have been assured that this issue will not reoccur.
We know the value our daily blogs have been to our customers
and even though we don't usually post blogs about minor catering misses, we
wanted to be very transparent in this particular situation, as many of our
customers were impacted.
Again, we apologize for the gross inconvenience we have
caused and do hope that you will allow us to serve you again in the future. As
our company tagline states, “We Cater to You”! It is our mission to provide you with valuable
service for many years to come. Each affected
customer will receive a catering voucher for double the value of their original
catering order.
Cate
Wilson, CEO, Corporate Suits Catering
Corporate Suits Catering
The above blog is a fictional story.
ReplyDeleteIt is an assignment for a reputation management class.